What do we do now?
Keep paying a “never touched” premium to dealers who have learned the way to have their watches perfectly restored for a fraction of that?
Or just learn our own standards and go by those?
Paying other people who will charge us money to tell us NOT to buy, based on easily obtainable, public evidence as that’s the easiest way to make profit at zero risk with zero investment, while exposing us to the same chances of buying a re-polished watch because they couldn’t tell themselves anyway when we get their approval?
Or maybe finally accept the fact that what what makes a watch truly valuable is its beauty, it’s perfect balance between original condition, organic aging and reasonable wear and tear for the life it has live over half a century or more, with no VISIBLE signs of bad restoration attempts to corrupt the picture? Because this is what we are really buying most of the time. And when the unquestionable, history proven, “virgin” condition of a watch is truly available, are we willing to pay the real price, which is three, four or more times the average market? And, do we even need to?
“Let’s stop asking questions the answers to which we would risk using against our own interest anyway; let’s stop allowing dishonest people to make profits by simply lying to our face; let’s stop paying last minute experts a fee for telling us things we could easily figure out by ourselves, if they only made a real difference anyway.”
With the advent of “preservation” as the new standard, restoration too has changed gear to a point that today’s results were unthinkable just a few years ago. In the meantime, the general public has finally – and only – understood that “polished case” is bad, even if only because back in the day “re-polished” related to a vandalized case, therefore awful to look at, even though that’s really not the case any longer. How does that affect the market? Well, in the first place asking “has the watch been polished?” is likely to possibly provide the enquirer either with a lie or an incorrect answer, unless the watch has been polished by the very person who is offering the watch, simply because in most cases it’s just simply impossible to tell. So, if you really care to know what you are buying, much smarter
questions would be: “does this watch show evident signs of poor re-polishing work?”, or “what quality score would you give the case on a 1 to 100 scale?”, and “is there any visible restoration attempt that corrupts the watch’s original condition?”. Questions that will more likely get a true answer on which a wise decision can be made. And if somebody tries to sell you the idea that they can tell if a case has been re-polished based on millimeters or milligrams differences, they’re just blowing smoke up your ass: a modern, electronically controlled, numerically controlled milling machine has a tolerance of plus or minus 0,2% for a total potential difference in size between two – theoretically – identical parts of 0,4%
Imagine what are the odds that hand finished parts, cut with analogically operated machinery at least half a century older could deliver anything even close to that.
So here’s the deal: let’s stop asking questions to answers to which we would risk using against our own interest anyway; let’s stop allowing dishonest people to make profits by simply lying to our face; let’s stop paying last minute experts a fee for telling us things we could easily figure out by ourselves, if they only made a real difference anyway; let’s start developing a personal sensitivity that can finally allow us to make our own decisions, guarantee us that we will love what we are buying and, if we don’t feel technically and professionally prepared to make such decisions on our own, have the humility to go out there and trust a supplier that has the experience, knowledge and taste to make the best possible decision for us.
You guessed it, just like we do when we choose our doctor, interior designer or attorney.
Don’t trust blindly those who will always tell you what you like to hear, but try to appreciate and understand the truth. You will find herds of bottom feeders who will volunteer criticizing whatever you are offered from other dealers, and that for sure will protect you from making a bad deal or two. But they will never compensate you for all the good deals they will make you miss either, and that could be just as big, if not bigger, damage; instead, there are a few truly experienced dealers with their own – not yours – skin in the game, who have the experience and knowledge to walk you safely through a true extraordinary experience and, should they ever make a mistake, will not hesitate to make up for it. If you don’t feel confident enough to choose the right watch for you, just try to wisely choose the right dealer: learn about his history, his reputation, his publications – if any – and ask him to help you understand your watch and investment with clarity standing to his proven experience and not a bunch of controversial information based on online hearsay. Ask what their return policy is and ask around if they truly keep their promises.
We’ve gone through the phases of watches selling only when well re-polished; then only if box and papers; then only if “tropical” dial; now only if “never polished”: what next? Are we ever going to consider watches that just look great enough and that’s it? And by the way, if you are looking at the photos I included and don’t really see a difference between the properly polished watches and the untouched ones well…that’s what I’m getting at.