Rolex, An Original Poster by Herbert Leupin
Herbert Leupin was a big name in the Swiss graphic design industry. His reputation as a one of a kind poster and graphic artist was acknowledge internationally already in the 1940s. Active since the early 30s, he signs a number of iconic advertising campaigns, and the primary metaphor in his artworks was the recurrent character of the clown. Here is an original piece commissioned by Rolex to promote the brand, printed in Zurich, in 1959. The hand of a king points its finger to the crow, which is also Rolex’s trademark. Framed with museum archival quality standards and UV protective glass, this poster measures 129 x 90 cm ( 50,79 x 35,57 inches ) plus frame.