Herbert Leupin was a big name in the Swiss graphic design industry. His reputation as a one of a kind poster and graphic artist was acknowledge internationally in the 1940s. Here is an original piece commissioned by Rolex to promote the brand. Watchword of the World featuring a smiling face on a globe looking down at his watch, the Rolex name and crown logo above and slogan below. Framed with museum archival quality standards and UV protective glass, this poster measures 129 x 90 cm ( 50,79 x 35,57 inches) plus frame.